roots.culture.tires    eternal tee    buy now

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roots.culture.tires.  is the  way we summarize  our   ethos of historic eco-sensibility- that’s   where great products are made  in a lo impact manner because historically that is they way that things have been done . IT makes great sense given that we have so many talented hands here in ethiopia  that are too often idle  because of lack of opportunity and hand works creates  great things  

our symbol - the ancient and exalted koba plant an indigenous plant cultivated here in ethiopia  for over  10,000 years pay tribute to this heritage ! we chose this as our brand symbol as it represents enduring and  amazing qualities. a marvel of natural efficiency every  part of the koba plant has a use. its fibers are used in  the creation of many wonderful creations including many of our products ; its roots provide food in times of food shortage ; it is self re-generating once harvested ,  requires little water to grow and no chemical inputs.    that's why we call it the freedom tree + the treeofhope . the koba plant . cool. effective . resource friendly. just like us…