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                                                   What is unique  about the way soleRebels trades ?

    soleRebels is all about producers controlling the  fruits of their labors . That means building the EQUITY of their brands and realizing the long term value of that equity by netting  a FAIR deal in terms of  price when they sell their products .

    to do this soleRebels   are  pioneers &  BIG proponents  of  producer direct Fair Trade  .

    producer direct Fair Trade means :

  1.        there is NO MIDDLEMAN to absorb profits.  Too often even in so called Fair Trade trading ,  the producers products must go through various “fair traders” to reach the final consumer. Those traders , because they need to add their markups , often SQUUEEZE the producer  resulting in LOST $ for the producer. And the producer without the DIRECT LINKS to the buyers or final consumers is at the mercy of these trades.

  2.      revolutionary  trade . it maximizes the producers benefits  [yup the folks that actually make the stuff] WHILE  also giving maximum value to the  retailer  and the best price to the final  consumer as there are no middle stages to SKIM off profits and inflate the cost of products. That is a A HUGE WIN:WIN for everyone involved   [ except the middleman. Sorry middleman!]

soleRebels  have been trading like this  with many of our great global  customers like Amazon, urban outfitters, whole foods   whom we ship DIRECTLY, handling all the account functions - from order intake to production to marketing and invoicing in-house right here in Ethiopia  BY OURSELVES. 

  Direct producer trade with global customers  means  a few other key things:

1.                           it allows soleRebels  to understand market needs and demands in real time. That means   w e can react to what buyers AND CONSUEMRS really want in their products.

2.                         it means that  we are constantly developing  and upgrading our business skills to a world class level; that means  we become better and better BIZ PEOPLE, which means we can become  stronger and more successful as a company which means more and better jobs for our community , which means more prosperity for the people  which means people start to see a brighter future!

3.                         BEST OF ALL it allows soleRebels the company to maximize the $ it receives for its products which in turn means MORE  AND BETTER PAYING JOBS can be created in the soleRebels community  , more foreign exchange is netted for the country, which means more development can be funded. 

so take a second and be proud because YOU are THE CRITICAL part of all this. without you we are nothing.
And every soleRebel here thanks you  you for it